The New York Times offers an interesting article on what art museums have been doing to attract audiences in these tough economic times: yoga classes, bike nights, reorganizing permanent collections, changing hours, new ad campaigns, utilizing social media, and much more. Our local papers have been spattered lately with news of budget cuts, staff downsizing and more at many of our arts organizations, so it was interesting to see the Walker Art Center mentioned specifically in this article.
According to the article, our contemporary art museum is in the midst of a big reorganization of its collections, and has plans to change it up several times each year. Assuming many families will be staying in town this summer, the Walker plans to stay open on July 4 and offer up family-friendly activities. The article also mentions the Walker's efforts to draw younger audiences via social media like YouTube.
While times like these call for tough decisions to be made, I think if there's a positive spin it's that we all must take a step back and look at things a bit differently. Whether you're a vendor, a planner, a museum, a store owner, a parent, etc., being forced to reevaluate the way you do things isn't all bad. It may help you save money, try something new, gain a fresh perspective, and maybe even make money. I think the changes at the Walker sound very exciting, and perhaps overdue. Like this article says, maybe with these new initiatives, art museums will lose the reputation of being quiet, stodgy places and become places at which the community can gather to learn and have fun.
What do you think?
--Amanda Fretheim Gates
Managing Editor
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