Well, That's One Way To Handle Bad Reviews

The Internet has changed the way many businesses--especially those in the hospitality industry--deal with customer reviews. Sites like Yelp and TripAdvisor make  it simple for a dissatisfied customer to leave quietly but make a lot of noise in an anonymous online rant rather than bring it up to hotel or restaurant staff. 
San Francisco's Pizzeria Delfina is giving those quietly disgruntled customers a run for their money by printing t-shirts bearing all Yelp's worst reviews and having the staff wear them.
While I think it's  a clever and downright funny idea, I'm not sure it would work for just any restaurant.
As a restaurateur, would you feel confident enough to give your staff t-shirts that say "This place sucks?" (Yes, that's one of the shirts.)
Anyone in the hospitality or service industry--weigh in!

(From 7x7, via Consumerist and BoingBoing)

 --Marni Ginther
Assistant Editor

Photo from 7x7

Comments

[Jackie Hanson]

It's a very bold, sassy approach. It underscores their sense of humor and confidence in their "product." I like it, even though I do agree it might not fit every restaurant's image.

[Marni Ginther]

Thanks for the input Jackie. I agree--a lot of it hinges on image. 7x7, the San Francisco blog that originally posted this, mentioned Delfina has kind of a sassy, bold image to begin with, so the move fit with the way customers perceive them anyway.