In our winter issue, out now, we presented the results of our eighth annual State of the Industry survey, based on the responses of local hospitality professionals. We paired that data with information we collected about the state of hospitality across America and the world to show some comparisons. Here's a look at some of what we learned about the state of the industry outside our borders.
- In the United States, travel and tourism generates $758.7 billion in domestic and international travel spending and supports 7.4 million jobs (U.S. Travel Association, Power of Travel, 2011).
- The strongest travel markets are Detroit, Charlotte, Houston, Seattle and Philadelphia, according to TravelClick's North American Hospitality Review (Oct. 2011).
- Domestic and international travelers to Minnesota spent $10.3 million in 2009 compared to Missouri at $11.5M, Illinois at $27M, New York at $48.2M, Wisconsin at $9M, Washington state at $11.6M, California at 89.2M and Colorado at $13M (U.S. Travel Association, Power of Travel, 2011).
- In the Americas, Occupancy is up 4.2%, Average Daily Rate (ADR) is up 3.9% and Revenue Per Available Room (RevPAR) is up 8.3%. In Europe, Occupancy is up 3.3%, ADR is up 11% and RevPAR is up 14.7%. In the Middle East/Africa, Occupancy is down 7.3%, ADR is up 5.7% and RevPAR is down 2%. In Asia Pacific, Occupancy is down 0.1%, ADR is up 11.3% and RevPAR is up 11.2% (Year to date Oct. 2011 vs. Oct. 2010, Smith Travel Research Global Hotel Review, Nov. 2011).
Learn more by reading the entire feature in our digital edition.
--Ellie M. Bayrd