MinnPost’s Corey Anderson wrote a column about the news site’s Twitter usage – who they follow, who follows MinnPost and so on. It’s more of an FYI than anything, but I thought it was well written and it inspired me to write down a few bullets about our own tweeting (follow us at @MeetingsMHJ).
+ Currently, we have 369 followers from around the world. We get about five new followers each day. We started our account at the end of January 2009. We’ve tweeted 330 times since then.
+ As of today, we follow back 223 tweeters. We’re a little more picky about who we follow. You have to be related to the meeting planning and hospitality industry, whether locally, nationally or internationally. We’re not going to follow a mechanic from Nebraska—though if he wants to follow us, more power to him!
+ We follow several local news, arts and PR organizations, because as journalists it’s important for us to stay on top of the news of the day.
+ Like the MinnPost article eludes to, we won’t follow you if we don’t know your real name, you don’t tell us where you’re located, or you haven’t tweeted at all.
+ Before clicking “follow,” we read through several of the person’s previous tweets to make sure what they’re saying is relevant to our magazine. If it’s all about your dog and what you had for dinner, we take a pass (no judgment, those posts just don’t meet our mission of using Twitter). If you offer up valuable links and insights, we sign on.
+ Three of us (Amanda, Ellie and Marni) share the same Twitter account and tweet for Meetings: Minnesota’s Hospitality Journal. Since all of our tweets are going to be hospitality related and from the magazine’s perspective, we feel it would actually be more confusing if we each had our own account with our own photo. You can see our photos and names on our Twitter homepage.
+ We try to tweet a couple times each day, which is harder during deadline time.
+ Dreams for the future? We’ve successfully used Twitter to find contacts for stories, but we’d like that success rate to increase. We’d also love to see more people comment on our blog posts, which we often point toward through Twitter.
Overall, we’re happy with our Twitter account and have seen a bit more traffic to our Web site and a bit more name recognition for our magazine.
So, tell us, what our your Twitter stats? How do you feel about it?
--Amanda Fretheim Gates
Managing Editor
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